Along with digitalisation, communities seem to become more and more relevant in the future, especially in the face of challenges that digitalisation brings about. In this presentation, Nathalie will look at why communities matter by taking a close look at the Swiss academic e-learning community eduhub. The motivation of such a community is not a commercial one. The incentive is knowledge exchange, exchange of best practices, networking and collaboration. Members of the community can benefit from each other by collaborating on projects and discussing best practices.